Wine Auctioneer is Evolving: Here's What's New

At Wine Auctioneer, we’re constantly evolving to better serve you, and this year, we’ve made some big changes to make your experience with us even better. We’re excited to share with you the launch of our new-and-improved website and auction platform which has been designed to offer you more value with us.

Since we launched in 2017, our mission has been simple: to make it easy for you to discover, buy and sell the world's most exciting wines. Whether you're building your collection or searching for a special bottle to share with friends, Wine Auctioneer has become a trusted source for wine lovers. And we're proud to be a part of your wine journey. 

We’ve been listening to your feedback, and that’s led to a complete reimagining of our platform - from the ground up. We’ve given everything a fresh new look, improved our website with new features, and refined our services so we can keep up with the changing needs of our customers while staying true to our core mission.

Below is a summary of these changes, however, this is the first of many updates which will introduce these and how they will benefit you and your experience with us.

Wine Auctioneer's Evolving

You may have noticed something different last year - our refreshed logo, colour palette and fonts. It’s not change for the sake of change, we promise. We wanted our look to feel more like us and to better match the way we’ve been growing and improving to give you a better experience.

Over the past six years, the wine world has changed, and so have we. From listening to your feedback to refining the way we do things, we’re always working to make buying and selling wine easier, more enjoyable and rewarding.

This new look is just one step in that journey. There’s so much more to come, but one thing that will never change is our commitment to helping you discover, buy, and sell the wines you love.

Image

A Modern Wine-Buying Experience

While we were refreshing our look, we were also busy improving the way Wine Auctioneer works. Our team has been working hard on elevating our platform and the services we offer through a new-and-improved website and auction platform. 

If you’re an existing Wine Auctioneer user, we hope you’ve seen the big changes we’ve made to make your experience with us even more helpful, intuitive, and valuable. The overall way you use Wine Auctioneer hasn’t changed, but we’ve introduced huge improvements and new features to make everything feel more seamless and ensure you have a better overall experience with us. 

Image

More Helpful. We've made significant developments across our website to make everything simpler and more helpful. From new lot symbols that highlight unique attributes to help you find the wines you’re looking for and a revamped Personal Profile to make managing your buying and selling activity easier.

More Intuitive. We're excited to introduce a newly designed user interface which makes Wine Auctioneer more intuitive than ever. We've improved our bidding functionality and redesigned our checkout process to make finalising your purchases quicker and easier.

More Value. We're always looking for ways to make your wine journey with Wine Auctioneer more valuable. That's why we've rolled out new features like My Collections to help you manage, value and develop your collection and a brand new 'Explore' section which includes our revamped News section and an incredible new wine encyclopaedia to give you expert knowledge at your fingertips (this area is still in development). 

Tour the new website and explore the exciting key new features and updates in more detail which showcase our dedication to simplifying buying and selling wine online at auction.

What's Next for Wine Auctioneer?

We hope you love the new Wine Auctioneer website as much as we do, and we’re excited to receive your feedback. But, this is only the beginning. We have lots of developments and new features coming soon and we look forward to communicating all of these with you in due course.