Buyer's Guide
Our customers love wine, and we want them to love our auctions too. That’s why we make it as easy as possible to buy wine online with Wine Auctioneer.
How does it work?
Our Buyer's Guide will take you through everything you need to know, from registering an account to placing a bid and winning that prized bottle.
Interested in buying wine in bond?
Read our step-by-step guide to buying wine in bond.
Step by Step Guide
Register with us
First, you need to make sure you’re registered to bid. By registering, you will gain lifetime access to buy and sell in any of our auctions.
Browse auction and place your bids
Once you have registered an online account you are all set to take part in our auctions. Our auctions run on a monthly basis and last for 10 days.
We make it as easy as possible for you to place bids in our auctions, the first step is to navigate to the lot you are interested in and place a bid.
We would recommend that you choose our maximum bid option, designed to save you time during live auctions. Enter the highest amount you're willing to pay for a lot, and we will do the work for you. Our system will automatically increase your bid incrementally if someone bids against you. If your maximum bid is exceeded, you will be notified by email with the option to increase your bid.
Alternatively, you can choose to place a single incremental bid on a lot.
Please note: If your total bids across any lots exceed £2,000, you’ll need to complete our quick and secure verification process to continue.
Review your winnings and pay
Our monthly auctions end from 7:00 PM (UK local time) on the closing date. If a bid is placed after 7:00 PM on any lot, the entire auction will be extended by an additional two minutes. The auction will end once all bidding has ceased for two minutes. Based on previous auction activity, the auction will continue for several hours and is most likely to finish between 9pm - 11pm (UK local time).
Once the auction ends, winners will receive an email with details on how to process and pay for your order.
Collect, ship or store your order
During the checkout process, you can choose to collect your bottle(s) from our offices, utilise our storage service or we can arrange delivery to you. Further details and our appointment booking calendars can be found below.
Our Top Tips
Find interesting lots
There are several ways to search for bottles in our auctions. You can filter lots by region or grape varietal, sort them by current bid price or alphabetically, or use the search bar to find a specific bottle. Whatever you're looking for, our auction tools are designed to help you refine your search and quickly find the bottles that interest you most.
Keep an eye on your favourites
Whether you know exactly what you're looking for or want to track multiple interesting lots, adding items to your watchlist is easy. Simply click the star icon in the top-right corner of the lot image. You can view and manage your entire watchlist in your personal profile, where you can monitor and compare the current bid prices of all your favourite wines.
Read lot listings thoroughly
We take pride in providing detailed descriptions and high-quality photography for every lot in our auctions. To ensure you're fully informed about what you're bidding on, we encourage you to carefully review all available information. Since all lots are sold as seen, please examine the images, lot descriptions, and condition reports (where applicable) before placing a bid to ensure you're satisfied with the item. Additionally, we use icons to highlight key features of each lot for you.
Fees and Payment Terms
Frequently Asked Questions
You can find all the details about the fees involved in buying wine at auction on our Buyer Fees and Payment Terms page.
In order to bid above £2,000 we require an identity check. This is to ensure the legitimacy of users so that bids are valid and fair.
You can verify your account and upload your identity documents on your Personal Profile.
Interested in Selling?
Our global wine auctions give your bottles the attention they deserve. Get started with a free valuation today.
Interested in Buying?
Discover and bid on unique, highly limited and renowned wines in our online auctions each month.