Step-by-Step Guide to Selling In Bond

Published: 18 Jun 2021 Updated: 25 May 2022

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How to sell in bond wine at an online auction

Wine Auctioneer is pleased to announce that we are starting in bond services for selling and buying mature and rare fine wines through our auction platform.

If you are interested in selling your in bond wines with us, please read the information below to better understand the process and what we bring to the table, and then get in touch with us to start your journey to auction.

 

WHY SELL YOUR IN BOND WINE WITH WINE AUCTIONEER?

  • Secure, climate optimised bonded warehouse - When your wine is transferred to our bonded warehouse, you can be confident it will be stored and handled in optimal facilities. The bonded warehouse is free from vibration, UV and daylight with bespoke temperature and humidity controls ideal for fine wine storage and maturation.

  • Global exposure for your wines - Wine Auctioneer has customers from over 50 countries with over 7,000 bids placed and 15,000 website visits per month. Add to this an active e-mail newsletter audience of over 3,000 and 10,000 followers across our social media channels. We also take time to build content, take fantastic photographs and build interest and excitement around wines that feature on our site.

  • Experience and knowledge - Our team is experienced in the secondary market for fine wines, having built up knowledge to provide the best services, but also to inspire customers, illuminate our lots and call attention to areas of the market that enhance our customers’ experience and enjoyment of wine.

  • An ambitious platform, bridging the gap between traditional and modern - Whether new to the secondary market for wine, or a seasoned veteran, we model our services to build an auction platform that is accessible.  We design and conduct our services to reshape the traditional secondary market for wine.  From clear competitive fees and bottle pick-up, to our strong authentication procedures and engaging marketing and promotion, our platform acts as a bridge between buyers and sellers and as a gateway to the finest mature and rare wine on the secondary market.

 

HOW TO SELL YOUR WINE IN BOND AT AUCTION

First of all, please read through our Step-by-Step guide to selling wine at auction, Fees and Payment Information and our general Terms and Conditions.

 

1. CONTACT WINE AUCTIONEER

Contact Wine Auctioneer to indicate that you are wishing to sell with us, ask any questions and notify us of intention to transfer consignment of in bond wines. We will then register to our bond account, a sub-account specific to individual seller, and will notify seller of their Reserve Code.

 

2. INITIATE TRANSFER/DELIVERY OF CONSIGNMENT

Once you have received the Reserve Code, it is the Seller's responsibility to initiate the process of either a transfer (between LCB accounts) or a delivery (from other bonded warehouse provider to LCB) of consignment. Make sure to use the Reserve Code provided for your personal Wine Auctioneer (LCB) sub-account.

 

3. REGISTER AN ACCOUNT

Register an account with Wine Auctioneer and complete the Senders’ Form with any specific listing instructions, including Reserve values (optional), before sending to our Customer Service Team.

 

4. AUCTION

Once you are registered and we have received confirmation from LCB of the transfer of your in bond wine, they will then be listed in an upcoming auction (find upcoming auction dates here). Our team will then begin promoting your bottles to our global audience of wine enthusiasts.

 

5. PAYMENT TERMS

If your wine has successfully sold, payment is made to the seller within 3 weeks of close of auction.

If you place a reserve on a lot and it does not sell, you can choose from 3 options:

1. Relist in subsequent auction (listing fees apply);

2. Return to seller’s in bond account (transfer/delivery fees may apply);

3. Hold in storage on Wine Auctioneer sub-account (Storage Fee of 2% reserve value charged per 90-Day period, or part-thereof).